With the winter holidays nearly here, you may be struggling to check off everyone on your shopping list. It can be tricky making sure you’re buying the right gift for a variety of different tastes and preferences—and there are a lot of options to choose from. But there’s one choice that’s fail-safe, convenient, and will suit everyone on your list.

Year after year, gift cards are the most requested gift in America. Shopper research by the Retail Gift Card Association found roughly three quarters of U.S. shoppers plan to buy plastic gift cards this year and one quarter will buy egifts.

And it makes sense! Gift cards enable recipients to have the freedom to buy something they truly want without feeling guilty about it, and most can be easily bought and spent in-store, online, or via mobile devices like smartphones.

Here’s a look at some popular gift card choices for your last-minute holiday shopping:

Best Buy gift cards make it easy to enjoy all the latest technology, from smart home devices to 4K Ultra HD TVs. Plus, Best Buy Associates and Geek Squad Agents will help the lucky ones on your list make the right choice and get the most out of their tech.

Cabela’s offers a wide variety of quality outdoor gear and enjoyable shopping experiences, especially in-store through their education and entertainment features. A gift card is a perfect way to make sure the avid camper, fisherman, or hunter in your life can get the gear they want most. This year, you can even give the limited-edition steel gift card for $100 denomination gifts—at no additional charge—while also including your own personalized message to the recipient.

And everyone loves the movies! There are a number of terrific films out this holiday season including “Star Wars: The Last Jedi”—which just opened this weekend—and “Pitch Perfect 3” opening next weekend. Fandango gift cards are a perfect choice to suit everyone on your list, including family, friends, colleagues, or even team members. You can’t go wrong! Fandango gift cards are also great to use for fun outings when loved ones are in town and will bring folks together for good times during the holidays.

Now here’s another gift card option...by using the Raise mobile app for your holiday shopping, you can buy discounted gift cards to more than 3,000 brands via their gift card marketplace with an average discount of 12 percent. Raise makes it easier than ever to save on everyday purchases—in fact, consumers who have used the platform have saved 140 million dollars. You can download Raise from the App Store or Google Play Store or visit Raise dot com.

Regal Cinemas also offers opportunities to give a fantastic movie experience all ages will enjoy. They have more than 560 locations nationwide, and with great blockbuster movies on the horizon, a gift card is a perfect way to make sure the people on your list can treat themselves to some fun. And as an added bonus, now through December 31st, visit your local Regal theatre to receive a free $10 concessions bonus card when you purchase their $50 Bonus Pack.

Lastly, Sears gift cards make great gifts for the entire family. Whether it is Dad looking to expand his tool collection with Craftsman Tools or relax in a new pair of Levi’s Jeans; Mom watching the latest shows on a new Samsung TV or tablet; or kids updating clothes, shoes, and games from great brands like Skechers and Nike, to Xbox and Playstation... Sears has it all and Sears gift cards are easy gifts that bring the big smiles.

And remember, shoppers who choose to buy physical gift cards shouldn’t forget presentation. Many retailers offer a variety of packaging options to help personalize your gifts even more.

With these ideas, you are well on your way to giving everyone on your list something they truly want this year!

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