We are closing in on the start of football season and already I've got tailgating on the brain! If you really want to cook up something different this year, there’s one ingredient you’ll need - COFFEE!

Yep, you could start a new tailgate tradition by using coffee to score big with your tailgate recipes and Community Coffee will be your MVP for sure.

Now in its 97th year, Community Coffee Company houses the largest family-owned and operated retail coffee brand in America. They are a an importer, roaster and distributor of the highest-quality premium coffees and teas, using only 100% Arabica coffee beans.

They’ve created these awesome Tailgate Traditions Recipe Booklets to help you out. I consider it my “playbook” for cooking this season and it’s free! There are over 500 thousand of these booklets available at special displays and on the shelves in a store near you and they include 5 tailgate recipes using Community Coffee.

These are exciting new recipes that take a unique approach to coffee as an ingredient. Coffee makes a tasty addition to chicken wings and cheeseburgers and even helps enhance pecan cookies, too!

Now here’s something that definitely scores Community Coffee Company some extra points with me - they have partnered with Southwest Airlines® to give fans the opportunity to win an all-expense-paid trip to Houston for the Big Game along with over 500 instant win prizes—including outdoor grills, flat screen TVs, Southwest® gift cards, and more!

All you have to do is purchase the specially marked packages of Community Coffee, then enter the unique game code found on the sticker at TailgateTraditions.com for a chance to instantly win prizes. Plus, you’ll save 55¢ on a future purchase of Community Coffee.

The program runs through September, so now’s your chance to score big. Good luck and happy tailgating!

WATCH BELOW: